10 Best Ecommerce Website Designs (+ Create a Successful Ecommerce Site 2021 – The e-commerce sector continues to soar. Since 2007, e-commerce has been on an upward trajectory rivaled by few other industries in modern history. From an initial around $30 billion in 2007, e-commerce is now projected to reach $5 trillion worldwide by 2021.
10 Best Ecommerce Website Designs (+ Create a Successful Ecommerce Site 2021
That’s a lot of opportunities to drive revenue. But you need a good eCommerce website to keep your visitors interested in buying from you.
10 Key Features of a Good Ecommerce Site
When you build an eCommerce site, you can’t take shortcuts. Online shopping is all about convenience for visitors, so if your site is clunky, outdated, and poorly built, you won’t make any sales.
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And your competitors with kickass sites will be running all around you. So make sure you focus on building your site with these 10 key elements in mind.
1. User-Friendly Design
Simplicity is key when you’re designing a site, and it’s especially important for eCommerce. Three in four consumers say ease of use is the most important aspect of a site, so prioritize usability over appearance.
Sure, your site may have striking visuals and impressive parallax scrolling, but at the end of the day, what matters most is providing a clear path for visitors to find the information they need to buy from you.
To develop a robust user experience, you want to include attractive navigation, simplified search functionality, and mobile responsiveness. The truth is that you don’t have much time to guide visitors through sales.
What do you do if the site is slow to load? What if you can’t read the product page content on your phone? What if your search doesn’t return any relevant results?
You may leave, and visitors on your site will do the same. Make the user experience a top priority for your eCommerce site.
2. Social Proof
Emotions drive us in our decision-making, so they play a huge role in your marketing and sales efforts. Through social proof, you can show interested visitors that you’ve connected with and delighted other customers.
Social proof is how you show that other people are buying your product or service. This feeling of being connected to another group of happy customers can be exciting and can guide a potential buyer through the decision-making stages of the buyer’s journey to actually clicking the ‘Buy Now’ button.
By seeing your customers post their positive reviews on social media or write reviews on your site, potential customers will trust you and see how legit your business is to others.
3. User Generated Content
Speaking of social proof, user-generated content (UGC) is a great channel for this. You need to encourage your customers to create content to share their love for your product or service.
Incentivize your customers to create this content, such as Instagram posts with information about their experiences, and share it on your eCommerce site.
One of the best examples of this comes from Article. While browsing their furniture, you come across customer posts using the hashtag #ourArticle to show how customers design their rooms with their furniture.
By including this on your site, you can inspire buyers on how to make the most of your goods or services.
4. High Security
This is a no-brainer in today’s cybercrime era. Criminals target high-value sites such as e-commerce sites to try to capture financial information.
Your customers deserve protection, and if you don’t have a little lock on your web browser, you could be missing out on a lot of potential sales. People want to trust you with their credit card and contact information, so give them peace of mind.
Invest in SSL certificates and two-factor authentication to increase the security of your site, and educate your visitors about why you are implementing them and how you value their protection.
5. Multiple “Contact Us” TouchPoints
If your site visitors have to search high and low just to contact you, you are sending a bad message. It may seem like you don’t want them to contact you, which can lead to distrust.
They may have questions about what they bought or just need support in troubleshooting. Give them a clear communication channel so they can reach you.
You should include several options for how they can talk to you, such as by phone, forms, email, and even chatbots and live chat. The easier it is for them to contact you, the sooner you can help them, which can entice them to buy from you.
6. Frequently Asked Questions (FAQ)
Sometimes visitors don’t want to rely on contacting you. This is where the FAQ section comes in handy.
By creating content centered on common issues, you give your visitors a resource to help themselves. In the context of e-commerce, the barriers that customers can face include topics such as product or service support, account management, return policies, and more.
Make FAQs easy to find so visitors can get answers quickly. This is a great way to instill trust in buyers and build credibility with them.
7. Amazing Visuals
Expectations are high now for eCommerce site product pages. You can’t just throw out a grainy photo of your product or service. You need high-resolution visuals that show all the elements of the item your visitor wants to buy.
In the case of products, you need to include multiple angles and give the user the ability to zoom in on them. You should also include a video to show the product or service in action.
8. Wish List
The king of the eCommerce world, Amazon, is doing his best. Giving users the opportunity to list for future purchases is a great way to encourage them to come back to you.
You should also give users the opportunity to share their wishlists publicly with their network. This way, you get free exposure (and potential traffic) from other people. And it acts as another social proof feature on your website.
You can even use wish lists and bookmarked items in your remarketing campaigns. It’s an easy win to get your attracted prospects back to your website.
9. Related Items
People want to feel seen and understood. And when you can provide them with additional products or services that are relevant to what they want to buy (or to what they have already purchased), you make them feel valued and understood as unique human beings. interest.
You can present related items to encourage them to buy other items or to compare similar options so they buy the one that suits them best. This shows your customers that you want them to make the best decisions, and also opens the door to upsell and cross-sell opportunities.
10. Special Offer
This is standard marketing practice – promoting offers and discounts on certain items. You can entice visitors to make a purchase by presenting an offer they can’t refuse.
For example, give them a deadline to order before midnight for free shipping, or offer them a massive 10 percent discount if they spend more than $150 at a time. You can also display offers on an ongoing basis. This keeps customers coming back for more when they see deals they have used in the past.
Top 10 Best-looking and Successful eCommerce Websites
The key to creating your own beautiful eCommerce website is to look at some examples that work. Here are 10 examples to spark inspiration for your site:
Image source: Amazon
Amazon is the king of successful eCommerce sites, but it didn’t get there overnight. It was first launched in 1994 – and like most websites of the time, it had a grid, text-heavy layout that is impossible to survive today. Plus, it only sells books.
How things have changed!
While there are many reasons why Amazon has skyrocketed to the top of the hill among successful e-commerce sites, we can distill them all down to one factor that is stronger than the other: Data.
Amazon leverages data in dozens of unique product category recommendation widgets across the site, attracting casual visitors so they have more opportunities to buy. This is evident across Amazon’s broad and growing portfolio of services, such as Amazon Prime Video, Amazon Photos, and Fresh.
Because the site can collect massive amounts of customer behavior data – including detailed info on how long users spend on each page and what catches their eye the most – it has the ability to fine-tune its eCommerce presentations like no other brand in the business.
Rich and comprehensive data from millions of users is what it takes to be the undisputed leader in eCommerce sites. However, even companies with fewer data to trade with are making waves on the web.
A recent refresh of Walmart’s old eCommerce website implemented best practices such as a large image slider with eye-catching hero shots, location-specific offers linked to your IP address, and data-driven product categories that tailor based on your needs.
It’s no secret to those watching successful eCommerce sites these days that Walmart is struggling to keep its revenue healthy against Amazon. Looking around the site, you can find all sorts of ways brands have adapted to these challenges.
For example, the Walmart site prominently advertises free next-day delivery, attracting customers who love the convenience of Amazon Prime and uniting its supply chain with its e-commerce. You can also find additional locally friendly services such as grocery and credit card pickup here.
Apple is one of the slickest brands in the world – in fact, the total brand value alone was estimated at over $200 billion in 2019. Of course, the brand itself is the company’s most valuable tool in forging a world-class eCommerce experience.
Apple ties almost all of its services to the online Apple Store, and you might think this is actually a drawback. Anyone who has gone through the painstaking process of resetting their Apple ID credentials knows that it can add a lot of unwanted stress to your day.
However, the ability to put things together – even beyond Amazon – serves Apple.com well in its relentless quest to cross-sell and upsell its customers. Almost everywhere you go on the site, you’re sure to find all kinds of product deals, including engaging video content.
Apple’s expertise in user interface and experience design also shines on its site. While there’s a lot of content to sift through, the menus are clear and concise. The clean “product silo” approach makes navigation easier and enhances the product feel.
For a company that relies on its website for more than half of its total sales, you know it must be doing something right. The layout for Staples.com isn’t nearly as minimal as some of the other entries on our list: It wants you to see it all and really get into it.
Staples is one of the most successful eCommerce sites, partly because it establishes an absolutely seamless connection between your online experience and your offline experience. You can directly access offers from your local store, take advantage of fast local delivery, and browse the latest print ads.
One of the smartest little innovations Staples has to offer is the way it positions the search bar above its main navigation – keeping search front and center so you can find the product you need right away. Naturally, those sites also translate smoothly to mobile.
Macy’s and other legacy retailers have been caught up in what some have called the “boredom epidemic” over the past few years. While fixing the ship on traditional – or boring – in-store retail has taken time, Macy’s has found a way to create a sharp e-commerce presence.
Looking back on early 2010, Macy’s website has attracted a lot of complaints. Now, it has been completely revised. Its simple navigation and image-rich interface provide a compelling compilation of curated offerings, yet the site still looks and runs clearly on any mobile device.
6. Home Depot
Let’s face it: Home Depot may not be #1 on your list of most successful eCommerce sites.
When most people think of a hardware store, they think of going there in person to check out all the neat tools, hardware, and materials they can use in their latest DIY project. The unique strength of the Home Depot website is its ability to bring this experience online.
Home Depot has crystallized its deep insights about its customers in some amazing ways on its website.
Instead of being restricted to browsing by product category like on many other eCommerce sites, you can check by room in your home or by the project – just like you would in a store.
Like many other eCommerce giants, Home Depot trades heavily with fast, free shipping to blunt Amazon’s lead. It’s also launching great email-backed deals on holidays that coincide with its peak buying season, such as July 4, Christmas, and Father’s Day.
Harry’s website begins with a bold image of the hero featuring one of their new products up close with an accompanying copy on the right. They do a great job of telling their visitors what’s new on the site right away, encouraging them to learn more or get started with their CTA button.
The site is simple, clean, and has an excellent layout. They also include an icon below their hero’s image that showcases aspects about their brand that are interesting and useful to their target audience.
Harry’s makes simplicity classy with its easy-to-navigate and optimized site.
8. Forever 21
Forever 21 is a popular clothing store among teens and young adults, and they maintain a trendy website that continues to attract their target audience.
They have clear sections that help segment their prospects and customers so they can find exactly what they want without having to browse their entire site for it.
Their current sales are displayed below their main navigation bar with a countdown to give users a sense of urgency so they will be more likely to buy the first time they visit.
Another element that Forever 21 has on their webpage is styling it for the new season by displaying images of popular clothing items for the season. They also include a footer bar with a link to one of their social media pages.
9. Enough Gum
Simply Gum has a clean and simple design that goes well with their entire brand, hence “simple” in their company name. They want their prospects and customers to know that their gum has no additives and is healthier than other gum brands.
Their site demonstrates this by making everything (except the text and mint on the packaging) white. This automatically draws the attention of visitors to the fresh mint.
They have a clear CTA as part of their hero image and use a smart copy for their headlines. For example, before telling site visitors that they provide free shipping, they say “comfort your mouth”.
Bliss has a bright and colorful website to showcase products in a fun and energetic spa. The site encourages site visitors to explore, engage, and buy using fun graphics and beautiful color schemes.
The site is interactive and responsive with an expandable menu and even a cool skincare quiz that helps users find the best skincare products for them.
Bliss also allows users to easily find locations where their products are sold just in case a site visitor wants to buy the product directly.
Best Practices for Running a Successful Ecommerce Website
Now that you are inspired by this amazing eCommerce website, you are ready to run a successful website yourself.
Make sure your site includes all of the key features we’ve covered, then keep these best practices in mind for achieving your sales goals.
Create Informative Product Descriptions.
High-resolution photos and videos are awesome, but your visitors will also want to copy to read about your offerings. Keep the description concise, with smaller chunks of text, but provide an overall picture of each product and service.
Separate content with bulleted lists as well. This makes it easier for customers to read at a glance the items they want to buy.
Keep Running Tests and Evolving.
Your site may not get as many sales as you think, even if you crush your revenue goals. The only way to be absolutely sure that you’re maximizing conversions is to do regular A/B testing.
Play with where you put the CTA button. Update the copy on the landing page. Try different colors and visuals. Record the results for each change, then make the improvements you need on one landing page to drive more sales.
Invest in SEO.
This is obvious, but it needs to be emphasized here. You need to create optimized content so that your site appears in relevant searches. Sites at the top of the SERPs win the lion’s share of organic traffic.
You can develop a comprehensive SEO strategy that consists of creating a high-value blog that addresses the challenges and difficulty points of your ideal buyer. Insightful and consistent blog posts prove your authority to your audience, which can help you build a strong following.
Reduce Checkout Steps.
The lengthy checkout process kills your sales, plain and simple. In fact, 23 percent of consumers say they abandon their carts because of a long and confusing checkout process.
So, get rid of as many checkouts as you can. Determine what’s important you need from the buyer, and just ask for that information. Billing. Delivery. That’s usually all you need.
Highlight the Benefits of Creating a Profile.
So many eCommerce sites make the mistake of making customer profiles mandatory. This can be a big problem for potential customers, especially if they want to make a purchase as quickly as possible.
31 percent of consumers said they left their cart when the site wanted them to create an account. In other words, don’t set hard and fast rules for shoppers, but encourage them to sign up for a profile.
You can highlight the benefits of creating a customer profile. For example, they can have a faster checkout process the next time they visit your site.
Accept As Many Payment Options As Possible.
In the world of Apple Pay, PayPal, and alternative payment options outside of Visa, you need to be open to all of the most commonly used options. Remember, the shopping experience is all about catering to shopper preferences.
If they want to pay using American Express, even if you pay a higher merchant fee, you should give them that option. They want to give you money, so accept the method they want to use. Otherwise, you lose more revenue.
Join the best of the best
So, what really makes the most successful eCommerce sites tick?
Many factors come together, but a few things definitely stand out:
- These sites use data to continually improve the way they serve their customers.
- They focus on great user experiences, including top-of-the-line mobile UX.
- They apply e-commerce website design best practices to gain credibility.
- They adapt to their buyer personas and deliver a truly customized massage.
- They leverage cross-selling and upselling in a way that is closely branded.
- They emphasize convenience to curb the advantages of big-box rivals.
Whether you’re in B2C or B2B, you can take actionable lessons from these six industry giants. If you don’t have the internal resources, consider working with a selected agency to take your eCommerce site to the next level.
Never stop looking for ways to provide a more customer-focused site and your web visitors will reward you dearly.
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